Power of a Press
Release
Press releases are a powerful tool for
many aspects of your marketing campaign, and are
surprising little used, or poorly used by most companies. Links
from a press release to the web site page improves a sites
organic ranking for search engine results. Use of keyword and
semantic phases strengthen a press releases message and impact,
and its likelihood of being picked by news and information
portals. Distribution through wire service and internet news
service from Yahoo, Google and others significantly extends a
press release reach over wire service only distribution. Many
no longer look to the wire service for news, but rely on
internet news sources where they can set alerts for areas
of interest.
One year after the Blunk Microsystems
press release was published, it still had 214 good quality
search results on Google. Actually more, since Google does not
list all indexed references.
Blunk Microsystems sells software
components and tools to embedded systems developers. A small
niche within the technology sector.
What made the press release so
successful?
- The content from the title to body
text benefited from keyword and semantic research done for
a Google AdWords campaign put together for the
company.
- Use of Blunk products related to the
“main news event” allowed broadening of the keywords used
in the body text. Links to both product page and home page
were included.
- A solid well defined theme and news
story ran through the release.
- Quote from Fortune 500
company.
- Distribution through wire service,
and online news services such as Google and Yahoo. Copies
of press release sent to information portals for the
embedded systems market.
Click here to read the press release
>>Blunk Press
Release
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